All You Need To Know About The Partnership Between Ufc And Logan Paul Ksi S Prime

The ‘Red’ and ‘Blue’ corners of the octagon have now been renamed the ‘Prime Hydration Recovery Zones,’ while the newly implemented Cornerman Stool will also bear the ‘Prime’ brand.

‘Prime’ is now the exclusive Presenting Sponsor for all pay-per-view weigh-ins and the official partner of the UFC Performance Institute. It will also be named the Presenting Partner of the UFC Foundation.

UFC President Dana White discussed the partnership, stating:

White continued:

Prime will make its promotional debut at UFC 284, which is headlined by a lightweight title bout that will see Islam Makhachev defend his title for the first time against featherweight champion Alexander Volkanovski.

Logan Paul discusses Prime’s partnership with the UFC

Following the news that ‘Prime,’ which launched in January 2022, would become the official sports drink of the UFC, co-founder Logan Paul sounded-off on the matter. Speaking on his podcast, IMPAULSIVE, the YouTube star stated:

‘The Maverick’ continued:

Paul also revealed that there will be ‘Prime’ commercials aired during UFC events.

Watch Logan Paul discuss Prime’s partnership with the UFC below (starting at the 0:53 mark):

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