Tests and trials conducted across the country have proved that the new innovative formula is preferred greatly over the old one. Though the brand has not hinted at what the new sweetener in the formula is, it claims that customers can expect the new flavor to have a really smooth cola taste, making it even better for pairing with all sorts of savory snacks and food.

PepsiCo made the big announcement through a press release, with Todd Kaplan, Chief Marketing Officer of the brand, saying:

Confident about the new and improved beverage, the CMO announced that PepsiCo will also be providing over ten million free Pepsi Zerō Sugars to people across the country:

How to claim the new and improved Pepsi Zero Sugar formula for free

PepsiCo is promoting the new and improved Zero Sugar Pepsi with the tagline “Never tasted so good.”

As the new Pepsi beverages start appearing on store shelves by next week, customers will get to enjoy a flavor profile that may seem completely different from what they are familiar with.

The zero-sugar segment for most soda brands across the globe has always been a hit-and-miss. While Coca-Cola and Pepsi have been the closest to providing an authentic and sweet zero sugar taste, the two brands have continuously been competing to get better at it. With the new Zero Sugar formula, PepsiCo hopes to achieve a larger share of the zero-sugar soda market in the coming days.

As mentioned earlier, PepsiCo will be conducting a nationwide giveaway of over ten million no sugar Pepsis for customers. Through the promotional giveaway, the brand wants to allow customers to try out the new and improved taste of the cola beverage for free.

Customers will be able to claim a free Pepsi when they text “FREE PEPSI” during the Super Bowl Playoffs and “FREE ZERO” during the Super Bowl LVII to 81234.

The giveaway is open to 50 states of the United States and the district of Columbia. It must be noted that the brand will not be giving away any actual freebies, but will reimburse the cost of one Zero Sugar Pepsi to over ten million participants across the country.

The reimbursement is limited to one Pepsi per participant.

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